New York-based fine artist, Bea Ortiz wanted to engage gallerists and collectors with an online presence that complimented the sophistication of her work. We collaborated from sketch phase through crafting elegant page loads and transitions in Webflow. I created a comprehensive CMS allowing the client to easily make updates across the site, whether adding new art or posting gallery events.
1053 Gallery is one of the most exciting new art spaces in New York's Catskill mountains. Wanting to tune their branding to speak more clearly to the second homers and NYC out-of-towners, they reached out to me for a new logo. We collaborated on renaming the gallery and birthing a logo system that felt, urban and spirited.
After twenty years in the insurance business, Western Summit began the process of modernizing their business practices with a rebrand. The challenge was to reimagine their mark infused with personable stability and contemporary warmth.
Top Investing clients at TD Ameritrade are gifted a subscription to the quarterly content marketing publication, thinkMoney, a print magazine introducing strategies and insights tailored to traders of all skill levels that is also distributed digitally in multiple formats.
For three years served as creative director on TD Ameritrade's thinkMoney Magazine where my chief duties included visual content conception, layout, creative typography design, art department management, art sourcing, photo directing, close collaboration with Editor and interfacing with printer.
Following my tenure as Communication Director, I was approached to design and build a CMS site for Catskill-based retreat center, Blue Deer. Working closely with stakeholders, tools were developed allowing client to maintain and update all content related to their annual program schedule and revolving instructor roster.
Venture capital consultants, WMP felt the need to reassure their clientele once the pandemic revealed the depths of its disruptive capacity. Our team supplied a content strategy which I supported as creative director and photo illustrator. In addition to this digital playbook, an email campaign and microsite were produced.
Mega millions under management, Audent GAM commissioned marketing materials for their portfolio of products. A suite of products were realized in support of client interfacing and onboarding. I created a family of templates for each presentation type and oversaw junior designer continuity.
LikeFolio supplies market research, analysis and insights to content distributers focused on energizing trader engagement and elevating financial discourse. I produced a series of multi-use infographics boosting engagement with client's core offering—analysis. In this contract I worked closely with content specialists from concept to delivery.
As a part of T3's content marketing strategy, I was asked to generate fun and memorable no-budget conceptual imagery introducing blog topics. I combined photo-illustration and 3D modeling with quirky color palettes and playful type.
My team produced a series of instructional manuals for various markets offering comprehensive instructions for the use of TD Ameritrade's industry leading trading platform, "thinkorswim". The version shown below was condensed and interwoven with basic trading concepts and strategies to be used as textbook in academic settings.
As creative director, my duties included illustration, character development, layout, and editorial collaboration.
As a small part of my role as Creative Director overseeing the visual development of TD Ameritrade's marquee content marketing and educational platform, The Ticker Tape, I was instrumental in developing a robust production channel for supplemental infographics. Eventually I introduced innovative workflows involving SVGs and Lottie files and collaborated with consultants to maximize SEO advantages. I also collaborated with the lead developer to prototype animated infographics populated with live-data.
I served as Communication Director for nature-based spiritual retreat center, Blue Deer for five years. During that time I utilized my skills as an illustrator, photographer, videographer and designer to produce promotional materials.
I was handed the keys to this souped-up luxury travel publication and ran the art department till the wheels fell off. Ok, so the economy tanked, but it was fun while it lasted. Ever spend the better part of an afternoon in Kevin Costner's closet? In addition to design and typography duties, I directed in-house photography studio as well as celebrity and fashion shoots.
