For almost thirty years Plant Spirit Medicine has provided immersive educational experiences and blazed new paths in the alternative health space. When they embarked on developing their first ever online courseware, they turned to me to create a visual framework for representing the brand. I lead the PSM team in an exploration of their goals, audience and mission and generated a visual response in the form of branded colors, typography, illustration and image style.

I collaborated with PSM in creating a flexible framework for presenting their evolving online course strategy resulting in a fully-customized Webflow site, complete with a bespoke CMS facilitating client-side updates with zero learning curve, and content publishing capabilities they can grow into rather than quickly outgrow..