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Collage of individual pages for natural health and education website.

A new look from the ground up

For almost thirty years Plant Spirit Medicine has provided immersive educational experiences and blazed new paths in the alternative health space. When they embarked on developing their first ever online courseware, they turned to me to create a visual framework for representing the brand. I lead the PSM team in an exploration of their goals, audience and mission and generated a visual response in the form of branded colors, typography, illustration and image style.

Collage of branding assets for natural health organization.
Sample art direction image for natural health organization.

Calling all learners

I collaborated with PSM in creating a flexible framework for presenting their evolving online course strategy resulting in a fully-customized Webflow site, complete with a bespoke CMS facilitating client-side updates with zero learning curve, and content publishing capabilities they can grow into rather than quickly outgrow..

Collage of web pages designed by Mace Fleeger for natural health client.

On this project, I had the great pleasure of working closely with director, Sabina Garcia and project manager, Linda Felch. I'm grateful to the Blue Deer team for their trust.

Working with Mace on this project was a wonderful experience! He is organized, responsive, very easy to work with and has a ton of experience. The quality of his work exceeded our expectations. We will definitely work with him in future projects. He was always paying attention to our needs and made great suggestions. I can't recommend him enough.

Portrait of Sabina Garcia, recent client of Mace Fleeger.
Sabina Garcia

Plant Spirit Medicine Director